As the business environment grows increasingly competitive and companies continue to tighten their expense controls, marketers are gaining interest in leveraging transactional documents as an integrated element in the overall customer communications experience. An increasing number of companies are turning to transpromotional communications—which are transactional documents that include promotional and other messages imprinted upon them—as a way to increase the value of mundane statements, notifications, confirmations, and other transactional documents that have long been considered simply a cost of doing business.
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